Sales executive skilled in developing strategies and winning teams that sustain long term growth.

  • Networked with other professionals
  • Earned one or more college degrees
  • Limited-edition achievement recognizing early members of Workfolio
  • Taught a subject or trade to others
  • Received one or more promotions within an organization
  • Spoken in front of an audience about an area of expertise
  • Has had direct reports in an organization
  • Donates time to philanthropic causes or organizations

Summary

Joseph Felipe
"Success is what happens when preparation meets opportunity"
I an an accomplished, results oriented, charismatic executive with an extensive track record of leading and sustaining winning teams in the foodservice and vending channels.

I believe in using fact-based to support to drive long-term strategic goals that create a vision and develop plans to promote both company and category growth. In a highly dynamic and competitive business environments

Some skills I employ to drive organizational growth:

Ability to generate profitable growth -  leveraging strong leadership skills focused on driving mutually beneficial results.

Create direction within organizations and with customers - through solid strategies and business planning, drives alignment with cross-functional teams within the organization, leading to develop JBP’s with customers.

Invest in people & inspires teams - to succeed by promoting a team environment that attains common goals and drives results based on volume and profitability.

Driving the P&L - with strong analytical skills, financial acumen and ability to optimize organizational design, budgeting, trade investing, incentive programs and business processes.

Career Timeline

  1. -
    Sr. Director Field Sales & Distribution, Wells Enterprises

    Reporting to the VP Foodservice and part of the Foodservice management team, lead Wells’ distribution development within the foodservice channel and create long term strategies for improving route to market options for multiple channels throughout the company and achieve consistent profitable growth. Responsible for driving over $250MM in annual sales and managing a sales budget of $50MM. Accountable for customer and channel P&L to deliver industry leading profitable growth.

  2. -
    National Sales Director, The Dannon Company

    Reporting to the VP of Foodservice and part of the Foodservice leadership team, manage the Dannon U.S. field sales team that is responsible for $100MM in annual sales. Develop and ensure execution of short and long term strategies, accountable for customer and divisional P&L, maintain ownership of organization structure to ensure structure aligns with strategies. Continually set business objectives within a framework that promotes teamwork and efficient use of all resources.

  3. -
    National Sales Director - Field Sales, Reckitt Benckiser

    Lead the foodservice field business unit with responsibility of $150MM by coaching, guiding and motivating sales & broker network to achieve corporate and divisional goals. Develop and implement strategic business plans, accountable for the P&L at all levels to assure goals are achieved. Set business objectives and operational targets that ensures efficient use of all resources including operational overheads and personnel. Create a team environment that supports achieving common objectives in a wider business relationship and enable the team to resolve issues, while still achieving business objectives.

  4. -
    Team Leader - Foodservice Sales, Reckitt Benckiser

    Manage & optimize Reckitt Benckiser's business performance of $130MM division. Accountable to consistently increase case volume over stated annual plan. Developed an improved sales process that optimize team performance and align functional groups against operating plans.

  5. -
    Team Leader - Ingredients, Reckitt Benckiser

    Responsible for business performance of $40MM division by coaching, guiding and motivating sales & technical team to achieve company goals for the United States and Canada. Other general job responsibilities are similar to that of the Team Leader position above.

  6. -
    Director Business Development, McCain Foods

    Develop strategic and tactical corporate plans that directly affect top and bottom line growth for all McCain products. Responsible for managing sales team for select Broadline Distributors and National Accounts. Built customer relationships at all levels and accountable for aligning McCain’s internal departments.

  7. -
    Senior Product Manager, McCain Foods

    Develop and execute operating plans, with full P&L’s accountability for categories totaling $60MM. Core responsibilities included managing overall brand strategies, pricing, promotional activity, new product development, manage advertising agency, and strategic and tactical plans for all brands within the foodservice division.

  8. -
    Associate Marketing Manager, Campbell Soup Company
  9. -
    Region Manager, Snapple Beverage Group
  10. -
    Sales Manager, Snapple Beverage Group
  11. -
    BA, Economics, Rutgers University-New Brunswick

Proudest Accomplishment

Teaching young athletes life lessons through coaching and volunteer work with the Red Cross

Experience Highlights

  • Sr. Director Distribution Development
    Wells Enterprises
  • National Sales Director
    The Dannon Company
  • National Sales Director - Field Sales
    Reckitt Benckiser
  • Team Leader - Foodservice Sales
    Reckitt Benckiser

Education Highlights

  • BA, Economics
    Rutgers University-New Brunswick

Causes

  • Youth Baseball Coach
    AAU COach 2008-2014
  • Feeding America
    Volunteer 2019-present

Interests

  • Self Development
    For myself, my children and colleges
  • Outdoor Activities
    Boating, golf, hiking

Results

  • 55
    Consecutive quarters of growth
  • 17
    Category leading brands sold & managed

Skills

  • Strategic Planning
  • Strategic Planning
    8
  • Strategic Planning
  • Management
    12
  • Management
  • Management
  • Key Account Management
    5
  • Key Account Management
  • Key Account Management
  • Sales Operations
  • Sales Operations
    2
  • Sales Operations
  • Sales
  • Sales
  • Sales
    15
  • New Business Development
  • New Business Development
  • New Business Development
    5
  • Sales Management
  • Sales Management
  • Sales Management
    9
  • Cross-functional Team Leadersh
    10
  • Cross-functional Team Leadersh
  • Cross-functional Team Leadersh
  • Product Development
  • Product Development
  • Product Development
    4
  • Account Management
  • Account Management
  • Account Management
    9
  • Business Development
  • Business Development
  • Business Development
    3
  • Negotiation
  • Negotiation
  • Negotiation
    20+
  • Marketing Strategy
  • Marketing Strategy
    4
  • Marketing Strategy
  • Coaching
  • Coaching
    10
  • Coaching
  • Forecasting
  • Forecasting
    14
  • Forecasting
  • Pricing
    5
  • Pricing
  • Pricing
  • Marketing
    4
  • Marketing
  • Marketing
  • Leadership
  • Leadership
    10
  • Leadership
  • Strategy
  • Strategy
  • P&L
  • P&L

Questions & Answers

What are your long-term goals?
Work as part of a senior leadership team to continually develop strategies and build a vision for the organization that allows the company to be the example of success and leadership within the industry.
What Is my leadership style?
Creating an urgent sense of direction and purpose with any team I interact with. Leadership is privilege that allows me to find the strengths of others and allow them to develop and succeed. I believe you need to ensure every cross functional department should understand the common goals of the organization there is continuity across the  organization. If you are clear on setting direction a team  will  be able to accomplish "unreasonable" expectations and you will inspire people to attain uncommon results.
Who was my biggest influence on my career?
The ex-CEO of The Snapple Beverage Group, Mike Weinstein, helped me understand the direction I wanted to take early in my career. His advice of making sure people understand multiple functions within an organization helped me to share my career path and expand beyond sales by taking positions within Category Management and Marketing so I could obtain a broader understanding of the interdependency of all functions within a company. I continue to use this knowledge and understanding today when creating strategic plans and working on projects with the teams I work with across organizations.

Location

New Jersey